Authenticity in beauty industry

Artwork created using Canva Magic Media AI Photo Generation in response to the prompt ‘headshot image of a woman whose half of the face is obviously photoshopped to look perfect.’

Unveiling Misleading Salon Before and After Images & questioning the authenticity in beauty industry.

The Illusion of Perfection

In today’s visually-driven society, clients and salon owners actively scrutinise authenticity in the beauty industry, especially before and after images.

These images, from skincare to hair treatments, serve as potent marketing tools, enticing consumers with transformative promises.

However, beneath the surface, a troubling trend of deception emerges, particularly in laser treatments, where edited images frequently distort reality.

Understanding the before and after image Deception:

  • The Power of Photoshop: How Editing Transforms Reality
  • The Rise of Laser Treatments: Promises and Pitfalls
  • Unveiling the Truth: Exposing Misleading Before and After Images


Photoshop and other editing tools have revolutionised how images are presented, allowing for flawless skin, sculpted bodies, and miraculous transformations.

In the context of laser treatments, such as hair removal or skin rejuvenation, these editing techniques can dramatically alter the appearance of before and after images, creating an unrealistic standard of beauty and the authenticity in beauty industry.

What consumers see as a flawless result may be far from the truth, as imperfections are airbrushed away and flaws are digitally erased.

Moreover, this will set unrealistic client treatment outcomes, souring the treatment experience.

Salons should keep genuine treatment results with consent from the clients, this will protect the salon and give a realistic portfolio of results.

Typically the results are achieved by the operator’s knowledge, experience and ability to change parameters then simply applying a treatment.

Ethical Concerns:

  • False Advertising: The Legal and Moral Implications
  • Playing with Expectations: The Emotional Toll on Consumers
  • Trust in Jeopardy: The Impact on Salon Reputation


The use of misleading before and after images raises significant ethical concerns and authenticity in beauty industry, both from a legal and moral standpoint. 

In the UK, advertising standards dictate that marketing materials must not be misleading, yet many salons continue to use edited images that distort the truth. This not only undermines consumer trust but also perpetuates unrealistic beauty standards, leading to dissatisfaction and disappointment among clients.

Furthermore, the emotional toll on consumers cannot be understated. Many individuals invest significant time and money into laser treatments, hoping to achieve the flawless results depicted in before and after images. 

When these expectations are not met, it can result in feelings of inadequacy and self-doubt, exacerbating existing insecurities about appearance.

Navigating the Grey Areas:

  • Finding Authenticity: Tips for Identifying Genuine Before and After Images
  • Embracing Imperfection: The Shift Towards Transparency
  • Advocating for Change: Ethical Standards in the Beauty Industry


In a landscape where edited images abound, consumers must arm themselves with the knowledge to distinguish between genuine and misleading before and after images. 

Look for signs of excessive editing, such as overly smooth skin or unrealistic proportions, which may indicate manipulation. 

Additionally, seek out salons that prioritise transparency and honesty, openly discussing the limitations and potential risks of laser treatments.

Ask salons to send their before & after images of the specific treatment you are looking for. If you doubt the authenticity in the beauty industry, conduct a reverse image search on Google. It will reveal if the images are sourced from the internet, indicating other salons using the same images.

Consumer Empowerment:

  • Educating Yourself: Understanding the Risks and Realistic Expectations
  • Seeking Authenticity: Choosing Salons with Integrity
  • Raising Awareness: The Role of Social Media and Consumer Advocacy


Ultimately, consumers hold the power to demand change within the beauty industry. 

By educating themselves about the risks and realistic expectations of laser treatments, they can make informed decisions and hold salons accountable for their marketing practices. 

By supporting establishments that uphold ethical standards and promote authenticity, consumers can drive a shift towards greater transparency and integrity in the beauty industry.


  • Shattering the Illusion: The Call for Authenticity in the Beauty Industry
  • Empowering Consumers: Navigating the World of Before and After Images with Confidence


Misleading before and after images may create the illusion of perfection, but beneath the surface lies a troubling reality of deception and mistrust. 

As consumers become increasingly aware of the tactics used by salons to manipulate their perceptions, they must advocate for change and demand greater transparency. 

By empowering themselves with knowledge and supporting ethical establishments, consumers can navigate the world of before and after images with confidence, shattering the illusion of perfection in the process.

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